Customer loyalty comes at the cost of consistent excellent service and plays a significant part in any business’ success. Customer journey mapping is a prominent tool for understanding the path the customer right from the step when they learn about any service and beyond. As the main motive of organizations is to meet customer expectations at every step of the journey to deliver superior customer experiences, the mapping gives them a clear picture of the journey. A diagram to illustrate the steps customers go through while engaging with a company is a simple depiction of customer journey maps at the conceptual level. It involves identifying all of the communication touch points and critical areas for an opportunity based on the perception of a customer’s emotions at different stages in the customer’s journey. Followed by discovering the pain points, and then delivering a tailored experience is a well-documented way to encourage conversions and improve customer engagement.

The process of mapping the journey requires accurate, real-time data to get the story of the customer’s experience right, the process becomes cumbersome, and that is why organizations are switching to customer journey mapping tools to improve the process of visualizing the customer experience. Some companies figured general mind-mapping tools effectively meet their needs while other companies prefer collaborative tools that have mind-mapping capabilities and the latest customer journey mapping software to create infographics, and other visuals of their customers’ experiences. This positive approach towards reducing the gap between the customer and the company pushes customer journey mapping on the right path.