The retail industry is sharply focusing on the usage of mobiles. Although many organizations were digitally-savvy yet the adoption of mobile phones started a bit slow. Many retailers got a late start in the context of mobile app development and scrambled to catch up with the consumers' shopping preference.

The retailers who invested early in mobile(Amazon, Sephora, Target) have seen the organizations pay dividends in a big way. For many organizations, mobile has become essential for their business because it is something that now consumers expect.

This helps a more defined form of communication as it provides a personalized experience that makes consumers feel that they are having a one-to-one interaction with their brands.

Retail app features that matter most to the consumers:

• Incentives on Similar Past Purchases

This shopper inclination should come at nothing unexpected since its a mix of two key purchase influencers – an incentive and customized recommendations. And at first glance this may appear to be fundamental, it implies taking advantage of great client information – both profile and behavioral – to achieve the task.

Mobile enables you not just to gather the client's insights to tailor the offer, yet additionally, the technology necessary to make dynamic campaigns based off of conduct bits of knowledge to guarantee your client gets recommendations based on their prior purchases.

• Push Notifications

Push Notifications are rather straightforward and are directed to the respective clients. Through this, the marketers keep their customers informed regarding the exclusive offers. Notifying the users about the sales will also drive up the conversion rates.

• Loyalty Rewards

One of the significant advantages of downloading a retail app is for loyalty rewards. Customers receive Prime member discounts, incentives in this forms can boost other users to download apps as well.