APAC CIO Outlook
  • Home
  • CXO Insights
  • CIO Views
  • News
  • Conferences
  • Newsletter
  • Whitepapers
  • About us
Apac
  • Admired Tech

    Agile

    AI Healthcare

    Artificial Intelligence

    Augmented Reality

    Aviation

    Big Data

    Blockchain

    Cloud

    Cryptocurrency

    Cyber Security

    Digital Transformation

    Drone

    HPC

    Infrared

    Internet of Things

    Networking

    PropTech

    Remote Work

    Scheduling Software

    Simulation

    Startup

    Storage

    Wireless

  • Banking

    E-Commerce

    Education

    FinTech

    Food and Beverages

    Healthcare

    Insurance

    Legal

    Manufacturing

    Pharma and Life Science

    Retail

    Travel and Hospitality

  • Atlassian

    CISCO

    Microsoft

    Oracle

    Salesforce

    SAP

    ServiceNow

  • Business Intelligence

    CEM

    Cloud-based Planning

    Cognitive

    Compliance

    Contact Center

    Contact Tracing

    Contactless Payments

    Content Management System

    Corporate Finance

    CRM

    Custom Software Development

    Data Center

    Enterprise Architecture

    Enterprise Communications

    Enterprise Contract Management

    ERP

    Field Service

    HR Technology

    IT Service Management

    Managed Services

    Procurement

    Product Management

    RegTech

    Revenue Management

    Sales Tech

Menu
    • Augmented Reality
    • Agile
    • Cognitive
    • Cyber Security
    • Digital Transformation
    • Atlassian
    • E-Commerce
    • Managed Services
    • RegTech
    • CISCO
    • Blockchain
    • IoT
    • MORE
    #

    Apac CIO Outlook Weekly Brief

    ×

    Be first to read the latest tech news, Industry Leader's Insights, and CIO interviews of medium and large enterprises exclusively from Apac CIO Outlook

    Subscribe

    loading

    THANK YOU FOR SUBSCRIBING

    • Home
    • News
    • Contact Center
    Editor's Pick (1 - 4 of 8)
    left
    Culture Eats Strategy For Breakfast, Lunch, And Dinner

    Julie Valencia, Head of Customer Care, Paymark

    Technology- The Third Facet of Guest Experience

    John De Angelis, CIO, The Star Entertainment Group

    Self Service: An important slice of the digital transformation pie

    Christopher Douglas, Director Member Services Pacific, Accor Plus

    CX and Contact Centers 2021

    Jacque Lim, Regional Head of Service Delivery Asia Pacific, Aspire Lifestyles

    Winning the Customer Service Rush During the Holiday Returns Season

    Mark Abramowitz, SVP Marketing, Service Cloud at Salesforce

    Be Employee-Centric and the Customers Will Follow

    Babul Balakrishnan, AVP Customer Experience Operations, Starhub [Sgx: Cc3]

    Perspective to Contact Center

    Aminudin Zainodin, Head Contact Center, Affin Bank Berhad [Klse: Affin]

    The Shift towards a Proactive and Personalised Contact Center Industry

    Nigel Piper, Executive GM - Customer Experience, Xero

    right

    Why Should Your Omnichannel Marketing Strategy Include Contact Centers

    By Apac CIO Outlook | Thursday, January 01, 1970
    Tweet

    Today consumers expect brands to offer the exceptional and consistent experiences at each point of engagement, with the current economy leading to make customers feel entitled to a product or service with a single click. Be it e-commerce, or a brick and mortar location, or just a targeted mail or call, the success of an organization lies the customized experience they offer irrespective of the channel.

    While on one side, companies are striving toward providing a consistent omnichannel customer experience across multiple channels, marketers and legacy vendors that have been slow in adapting to latest technologies to accommodate today’s digital business needs, often neglect contact centers.

    You might have heard of several unhappy telemarketing experiences or might have gone through one yourself. Being routed to multiple agents and having to repeat oneself, long wait times,  unprofessional agents or unsolicited telemarketing calls—the reasons why consumers are doubtful are clear. Indeed, the question of why companies haven’t worked to solve these issues around contact centers arises.

    The fact that contact centers play a critical role in operating the business of various industries doesn’t change. If intended to offer a good customer service, then it’s essential to prioritize contact center experience. Giving your customer the option to connect with your company reps on the channel of their choice, in turn, provides valuable and positive omnichannel customer service. Next-generation cloud-based contact center solutions which offer consumption-based pricing and faster deployments are a perfect fit for marketers who think that deploying a solution is out of their budget.

    In today’s business world where everyone is fighting for a consumer’s attention, it becomes highly important for an organization to offer, regardless of the channel, exceptional customer service and customized experiences.

    tag

    Customer Experience

    Weekly Brief

    loading
    ON THE DECK

    Retail 2021

    Top Vendors

    Compliance 2021

    Top Vendors

    Previous Next

    I agree We use cookies on this website to enhance your user experience. By clicking any link on this page you are giving your consent for us to set cookies. More info

    Read Also

    The Advantages of Blockchain in lot

    The Advantages of Blockchain in lot

    Three Benefits of Deploying Cloud Telephony System

    Three Benefits of Deploying Cloud Telephony System

    Technology Trends that Bring Revolutionary Changes in the Way Education Imparted Before

    Technology Trends that Bring Revolutionary Changes in the Way Education Imparted Before

    What Is the Role of AI in Managed Services?

    What Is the Role of AI in Managed Services?

    Four Mistakes to Avoid when Implementing Digital Transformation

    Four Mistakes to Avoid when Implementing Digital Transformation

    How Edge Computing will Address IoT Challenges?

    How Edge Computing will Address IoT Challenges?

    Loading...

    Copyright © 2021 APAC CIOoutlook. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Use and Privacy and Anti Spam Policy 

    |  Sitemap |  Subscribe

    follow on linkedinfollow on twitter follow on rss
    This content is copyright protected

    However, if you would like to share the information in this article, you may use the link below:

    https://www.apacciooutlook.com/news/why-should-your-omnichannel-marketing-strategy-include-contact-centers-nwid-5152.html